- Year
- 2025
Mắt Sài Gòn, TikTok Content Series
Overview
The Mắt Sài Gòn eye hospital system wanted its official TikTok channel to feel closer to people, told by its own doctors and staff. We produced 40 short videos over two months, from scripts to shooting at the hospital branches and editing.
The challenge
The cast were real doctors, nurses and staff with full patient schedules, and not everyone was at ease on camera. Every script needed the hospital's approval. The videos had to feel native to TikTok and still keep the calm tone of a medical brand.
What we did
We built the plan around a few content pillars: eye care tips, daily life at the hospital, the people behind it, and a summer vision care season. Videos stayed between 10 and 20 seconds and used trends only where they fit.
We filmed in batches of about five videos per shoot day across several branches. To keep things moving we asked for a small group of regular staff on camera and set a weekly rhythm: scripts sent on Thursday, final approval on Monday. Each month we reported on what worked and fed it into the next batch of scripts.
Deliverables
- 40 vertical videos
- Scripts
- Monthly reports
Credits
- Production
- Aura Productions
- Scripts
- Nguyễn Hồng Phúc
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