Toshiba, 95th Anniversary Testimonials Toshiba 95th Anniversary Testimonials

Real homes, real owners, no actors. The rooms were small, one house was still under renovation, and two homes had no water line for the purifier and washer demos. On top of that, every appliance from another brand had to stay out of frame.

We scouted each home in advance and planned every angle in the PPM. On set we ran two-camera interviews, then filmed the unboxing, the installation by a Toshiba technician and the family using each product. Framing stayed centred for vertical social formats. Where water lines were missing, we worked with prepared water and ice. Wardrobe stayed neutral and logo-free. We then finished with the edit, colour grade and sound mix.