- Agency
- NovemberADS
- Year
- 2025
WinEco, 10th Anniversary Commercial
Overview
WinEco, a Vietnamese fresh produce brand, turned 10. With agency NovemberADS, the brand wanted an anniversary commercial about the family meals its produce ends up in. We produced the film from set build to final 4K master.
The challenge
The film had to answer one question: where does the happiness in a meal come from? Three different families and their tables had to feel real and warm, and everything had to fit into a two day shoot.
What we did
We built three kitchen and dining sets inside one house in Thủ Đức: a family of four with young kids, a young couple and a three generation family. Each table was dressed with WinEco produce, so the food stays the hero of every frame.
The story moves from table to table, cuts to WinEco's farm and comes back to the family meal, carried by an original jingle. The farm scenes came from the brand's own footage, which let the shoot days focus on the families.
Films
-
10th Anniversary Commercial
Gallery
Deliverables
- 1 anniversary commercial (4K)
- Behind the scenes photos
Credits
- Production
- Aura Productions
- Agency
- NovemberADS
- Producer
- Đặng Anh Chung
- Director & DOP
- Trịnh Đăng Lê Vũ
- 1st AD & Line producer
- Phan Thị Mỹ Linh
- Gaffer
- Cao Aly
- Equipment
- Wecan
Next project
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