Cindy Bloom, The Love Spell Campaign Cindy Bloom The Love Spell Campaign

The idea was mystery and femininity. The brand wanted a deep purple world that felt like a dream yet still showed every product clearly. The product shots also had to sit naturally beside the model looks, and all of it had to be done in a single studio day.

With art direction partner CiQi, we built the set from layered silk and purple voile hung around the lights, so every source glowed through fabric. A haze of smoke, fresh flowers and falling petals carried the fragrance notes, while beauty lighting with a soft rim lifted the model from the background. The model looks were shot in the morning and the products in the afternoon. In retouching we matched skin tone, silk sheen and colour across the full set, so the campaign reads as one world.