- Agency
- Anmi Creative
- Year
- 2026
Sony, KOL Key Visual Shoot
Overview
To launch the WF-1000XM6 wireless earbuds, Sony and agency Anmi Creative needed key visuals featuring five business leaders and creators. We produced the shoot end to end, from studio scouting to final retouch.
The challenge
The concept was casual professionalism: calm, focused people at work on the move. The story called for airplane seats, airport lounges, cars and offices. We had one studio day, five busy executives and around 25 setups to get it all.
What we did
We budgeted 10 to 15 minutes per setup and built every travel and work scene in the studio from props, so the team could reset quickly between talents. Lighting was rebuilt for every frame. We shot tethered with draft comps on set, which let the agency approve frames live. The close-ups became key visuals, and the wide shots became social posts.
Gallery
Deliverables
- 25 retouched images, 5 per talent (1 close-up, 4 wide)
- Versions on white and transparent backgrounds
Credits
- Production
- Aura Productions
- Agency
- Anmi Creative
- Producer
- Đặng Anh Chung
- Photographer
- Nguyễn Mạnh Phúc
- Digital imaging
- Trịnh Đăng Lê Vũ
- Studio
- SAINT 6 Studio
Next project
Got a launch, a product or a story worth telling?
Send us a short brief. We reply within one working day.