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Maca Đại Việt, ÔngBa Macadamia Product Photography

  • Photo
  • Product
  • Food
  • Packshot
ÔngBa Macadamia tins in Honey Butter, Salted Caramel and Cheese

Overview

Maca Đại Việt sells roasted macadamia under the ÔngBa brand. They needed one set of images for the whole range, from nuts in seven flavours to spreads, butter, oil and gift tins. We planned it and shot it in one day on location.

The challenge

The range was large: seven flavours in two pack sizes, a new flavoured line, spreads, oil, chocolate bars and gift tins. The brand wanted flat lays, close food shots with flowing sauces, hero shots and clean cut outs, with around 88 shots planned for a single day.

What we did

We split the day into five setups, each with its own time slot. Flat lays came first, with props for each flavour and backgrounds filled edge to edge with nuts. Then the pour shots: spread dripping from a nut hung on fishing line, oil pouring into a bowl, butter running down a sandwich. Our set team made the honey, caramel and cheese sauces from cane syrup and condensed milk so they would hold their shape under the lights.

In the afternoon we moved to hero shots on velvet, then cut outs of every product. A second camera filmed the pour moments in 4K at 120 fps for slow motion. After the shoot we colour graded the selects and delivered transparent PNG cut outs.

Deliverables

  • Colour graded product photos
  • Transparent PNG cut outs
  • Slow motion clips

Credits

Production
Aura Productions

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